Clik here to view.
Are digital agencies the new dinosaurs?
I was asked to answer the question ‘Are digital agencies the new dinosaurs?’ in this week’s Campaign ME – check out my answer below and those of my industry colleagues in the attached. Digital is no...
View ArticleOutside the Box – The Future of TV
I was recently interviewed by Communicate on the subject of The Future of TV, see the full piece below or download the pdf here.
View ArticleClik here to view.
My Job is about Change – Agitating & Activating
Depending on who I’m talking to, I find it very hard to describe what I do – a lot of the time I talk about ‘digital strategy‘ but I know that if I find it difficult to explain, that probably means...
View ArticleClik here to view.
Content & Amplification – The New Brand Brief
Sometimes it’s still hard to talk to ‘traditional ad guys’ and get them to understand how the business of communications has changed, how the web has exploded the number of channels through which we...
View ArticleClik here to view.
Barriers to the Phygital Revolution
I love that word phygital, I didn’t come up with it, and I’m not even sure it was coined by Momentum either (although they have trademarked it), but they seem to have optimised their site for this term...
View ArticleClik here to view.
Follow The Money – Focussing on Inputs or Outputs
Deep Throat said it to Bob Woodward in 1976, and it’s still true today – if you want to understand, if you want to really get to the truth, you need to follow the money. And this is is just as true in...
View ArticleClik here to view.
Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
I particularly liked this infographic from Voltier Digital as it lays down in very clear terms the old vs. the new. In the amusing and beautiful design there are some very key points that relate to...
View ArticleClik here to view.
Marketing Predictions for 2012
At this time of year we see a multitude of articles about predictions for the year to come – some obvious and some less evident – I’ve tried to keep my list short and focussed this time around as we...
View ArticleClik here to view.
Re-Inventing Brand Marketing
As I read through an article by Cédric Cauderlier (@cedricc_be) on the 12 digital winners that I might have missed from Cannes this year I was very disappointed with the maturity of the executions – on...
View ArticleClik here to view.
Knowledge workers, the future of jobs and the Taylorism of management
We are at a fascinating point in the history of organisational development – probably more dynamic than the industrial revolution but equally critical for organisations to understand. A recent...
View ArticleClik here to view.
What’s going on with Uber in France? A lesson in economics and global brand...
Uber France is an amazing study in brand management and economics. From it’s launch in 2011 at LeWeb growth has been tremendous but also fraught with challenges. So what’s happened so far: Launch of...
View ArticleThoughts on the Publicis Groupe reorganisation
Maurice Levy, CEO of Publicis, made a major announcement about the organisation of the Publicis Groupe yesterday – see the video below: There have been a swath of article and opinions over the last 24...
View ArticleWhy you don’t need a digital strategy, but you need an HR strategy
What's the point in having a different strategy for your digital world than the rest of it? Does your brand offer different products and services online than off? Are your consumers split into those...
View ArticleSHEIN – a lesson in marketing
Digital is not an expertise, it's just the way business is done today. I've written about SHEIN before as one to watch, and yet again as analysts dig deeper into their model we can see that this...
View Article